Monday, August 13, 2012

Shift Pale Lager Notepad

Upcycling.  It's not in my web browser's spellcheck dictionary, but I hear more and more people using it every day.  The basic idea is to take something that would be trash, or at least recycling, and do something fun and creative with it, give it a new lease on life.  Packaging, for instance.  Packaging is very underappreciated.  Crisply detailed and often very attractive logos are precision printed onto difficult materials such as the cheapest cardboard available, looked at for a millisecond to verify we're buying the right product, and chucked moments after we open them without a second thought.

I thought it would be fun to take the box art for a beer I enjoyed and make a simple little notepad out of it.



This neat little notebook is 80 pages (front and back) of regular old office paper, sewn using a modified chain stitch, to covers made out of a beer box and illustration board.  It lies flat when opened and shows that you not only appreciate a quality notepad, but also good beer.





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